The Leisure Collective Acquires Layday Towels

4 April, 2022

Yallingup, Western Australia

Lifestyle distribution company The Leisure Collective International (TLCI), known for iconic brands Creatures of Leisure, OTIS Eyewear and sito Shades, have just added Layday Towels to their stable. The deal will see TLCI take over ownership of the brand and distribute their packable, journey towels globally from July 1st. The move is actually a full-circle moment, since Layday was originally started as a ‘side-hustle’ by former TLCI employee Jamie Thompson and his wife Janelle. 

“I couldnʼt be happier that the group I've always had a ton of respect for are now able to take Layday to the next step,” says Jamie about the sale. “Weʼve been able to grow the brand organically these past 8 years, and now with The Leisure Collective's talented humans and solid distribution structure, it’s going to be super satisfying to see Layday reach the heights I've always envisioned". 

“We have a lot of admiration for what Jamie and Janelle have been able to achieve with the brand and are intent on maintaining its personality as we grow it to a wider audience,” continues Nathan Omodei, CEO & Director at The Leisure Collective. “It really is the perfect fit, having an essential for beach life and travel added to the mix, which also meets our sustainability vision.” 

Layday® gained traction online because of its ultra-comfortable journey towels woven with natural yarn. They do everything a conventional polyester travel towel does, all without leaching micro-plastics into the environment...and a far better skin feel. All 4 packable Layday collections are woven with 100% natural yarn; Waffle for textured skin feel, Flatweave for ultimate packability, Jacquard for soft, reversible designs and French Terry for the ultimate in packable absorption.   

For more info on Layday visit: https://layday.co/  

For more info on The Leisure Collective visit: https://www.leisurecollective.com.au/